Nostalgia dalam Musik Kontemporer sebagai Strategi Era Postmodern: Studi Musik Diskoria

Abstract

This study explores the use of nostalgia aesthetics in contemporary music as a strategic communication tool in the postmodern era, with a focus on the works of Diskoria. Rooted in postmodern theory, particularly the concept of pastiche and intertextuality, this research examines how these frameworks support the integration of retro elements from the 1970s and 1980s into modern music and visuals to create emotional resonance across generations. The primary objective is to understand how nostalgia functions as a medium for cultural identity and audience engagement. Using a qualitative constructivist approach, this study employs textual and visual analysis on Diskoria’s song lyrics and official music videos. Data triangulation, through comparisons with relevant literature and references, ensures the reliability of findings. The analysis focuses on the manifestation of nostalgic aesthetics and their role in communication strategies. The findings reveal that nostalgia effectively strengthens emotional connections between audiences and cultural narratives of the past. Diskoria’s strategic use of retro elements, such as pastiche and intertextual references, bridges generational gaps while fostering a unique identity within the dynamics of postmodern media. Compared to previous research, this study highlights how nostalgia aesthetics amplify cross-generational appeal and reinforce cultural identity in a globalized music landscape. Nostalgia aesthetics not only enhance the artistic value of music but also operate as a communication strategy that fosters cultural connections and broadens audience engagement, demonstrating their relevance in the field of communication studies.